America

Dry. Genera Bole As Americans we strongly believe in having the right to do what we please. After all, this is a free country. So if we want to smoke around our kids, build a fast food diet, or Just be plain lazy we can go right ahead and do it and who will tell us otherwise? No one. We can continue to slowly kill ourselves through all of our bad habits and ignorance in health and then pass on this gift onto our children. Something needs be done soon before it is too.Americans should take better care of their health by developing better eating habits, focusing on future health issues, and y not being so lazy. It is no secret that America is look at as a fat country. If other countries were to compare themselves with us they might represent the USA with a big McDonald's symbol or something similar. And for good reason. With fast food being so convenient and Just about anywhere it is so easy to a busy American to Just use that drive though and the Burger King and pick up some food.Ther e is no second guessing something easy that tastes good. Say an American doesn't eat so much fast food and shops for themselves. Just look at the prices of Junk or processed food in comparison to organic and healthier food. How can it be possible to sell something with added chemicals cheaper than something off the earth? According to the U. S. Department of Health and Human Services (KIDDUSH) and the Centers for Disease Control and Prevention (CDC), there has been a dramatic increase in obesity in the United States over the past 20 years .Similarly, in 1990, no state had obesity rates higher than 15%. By 2005, only 6 states had an obesity rate less than 20%. Obesity has been directly linked to hypertension, diabetes, cancer, and depression. Each year, over 300,000 adults in the U. S. Will die from obesity related causes. Minefield, Charles E, Peeved profile; Dotty, Nicole, MPH; Fletcher, Autumn, PhD, APRON, CUFF-BC. BAND Journal. 3 (Summer 2008): 83-8. Although It is understandable that lower income families don't have the funds to buy all the organic food.In 2011, the low-income threshold for a family of four with two children was $45,622. Between 2007 and 2011, the share of working families who are low income increased from 28 percent to 32. 1 percent (Annie e. Casey 2014). In 2011, the top 20 percent of working families received 10. 1 times the total income received by the bottom 20 percent of working families, up room 9. 5 in 2007. The same goes for busy families who are Just looking to eat whatever is easiest. Is America targeting certain families? Is there more money in junk than in organic food?Or is it Just the ignorance of a people not concerned about future health. Issues in health later on in the future seem to be at the bottom of the charts when it comes to what Americans worry about. It is all about the here and now that's important. That is until someone comes down with a life altering health issue. â€Å"We cannot treat our way out of the canc er problem,†. New cancer cases will rise from an estimated 14 million annually in 2012 to 22 million within two decades. Over the same period, cancer deaths are predicted to rise from 8. Million a year to 13 million â€Å"More commitment to prevention and early detection is desperately needed in order to complement improved treatments and address the alarming rise in cancer burden globally. † By Tim Hum and Jean Christensen, CNN Feb. (2014). It seems as though the only time health is important is when life is at stake. The crazy thing is, life was at stake and being damaged from the day any harmful substance was consumed or a bad habit was formed. Today's youth has a mindset of live fast die young but it is not entirely their fault for having this thought process.It's the fault of the generation before them. Our youths parents or anyone who the they look up to is to blame because chances are that generation had bad health habits and passed it down whether they knew it o r not. Today's children have lost the ability to pretend and imagine. This is most definitely to no fault of their own. Children do not have to create their own fantasy worlds because they have an pad, a big screen TV or a WI to do it for them. Taylor Finn, Iowa State Daily (2014). What we do know will affect us later on in life and in some cases might even effect someone else.Forming unhealthy habits doesn't stop at diet choice, ignorance, or lack of caring. Finding an easier way for things causes a bigger issue. And that issue is Laziness. Too much of our lives too easy. In fact, everything is made to be easier or shrouded with the word â€Å"convenience†. Americans can Just go to a drive through for food or even order food and there is no need to even get out of the house. Media has taken over the life of Americans as well. Americans of all ages these days cannot stray too ar away from their home for fear of their smart phone dying or there not being any Wi-If.Youth spend their days behind tablets, televisions, and smart phones rather than using imagination outside or being active. Videotapes can be looked at as a way to pass the time but for our youth it could possibly be causing them to be desensitizing to the world and can hinder their ability to use their own imagination for entertainment. America is focused on the easy way out of things rather than taking the time out to educate themselves about lifestyle, diet, and exercise. If it squires activity outside of the normal sedentary house life it is almost shunned and thought of as nonsense.Without the will to understand and learn about what a good diet is, how to make changes to avoid future health issues, and how to get away from the normal lazy lifestyle America will continue its downward spiral in to cancers, a poisoned youth, and obesity. Simple things like looking at the ingredients of food normally consumed, or getting out once in while Just walk for a half hour can be enough to chance a lif estyle. We as Americans need to find a way for lower income families to be able to arches food healthier to themselves and more importantly their kids.Many families are very busy and have no time to think of the issues of grab and go foods and should consider creating a plan to eat better while on the move. Most important is America's youth. Higher intake of sugar-sweetened beverages is associated with increased IBM and considered a contributing factor of childhood obesity. From 1989 to 2008, there has been a significant increase in total per capita consumption of sugar-sweetened beverages, from 130 to 212 collieries (kcal) per day, in children 6- 1 years of age.Placing an emphasis on reducing the empty energy intake from sugar-sweetened beverages and increasing the intake of nutrient-dense beverages, such as low-fat milk, is an essential component to decreasing the prevalence of obesity in children. Higher levels of education and positive parental behaviors, such as parent support and limiting weekly fast-food intake, are associated with lower intakes of sugar-sweetened beverages. Current Opinion in Endocrinology & Diabetes and Obesity (2013) Why should our youth suffer from the actions of the current enervation when simple changes can make a difference In our future.

Does 16 and Pregnant Promote or Prevent Pregnancy? Essay

Many have seen or heard of the television series â€Å"16 and Pregnant.† In 2009 this series began with the intention to show teens how difficult it is to be a parent. While â€Å"16 and Pregnant† has been playing for many years now, the debate has been sparked whether the show promotes or prevents pregnancy. Many people think that â€Å"16 and Pregnant† promotes pregnancy. The show makes being a parent look more glamorous then difficult. They make it look easier and even more â€Å"fun† to be a teenage parent. Many teenagers who watch the show see girls becoming more and more famous. The girls start other shows or even end up in magazines. When young people see this it makes them think that they could become famous if they have a child. The show gives teenagers false hope that they will also get to be on a TV show if they have a baby at a young age. As the show goes on you see the teen parents with new houses, cars, and even new wardrobe and style. The â€Å"16 and Pregnant† stars get paid at least $75,000 a season depending on their contract. When teenagers see all the new things that they could have they get the idea that getting pregnant could reward them with many new things. The stars say they can’t finish school, and get a job because of the difficulty of caring for a child interferes with their time to do so. With the salary that they have they don’t have to worry much about getting a job. Teenagers might not want to have to work so they will think that if they get pregnant they won’t have to worry about it. When teenagers see the stars in magazines they will want to get pregnant so they could also be in magazines and on multiple shows. I believe that â€Å"16 and Pregnant† prevents pregnancy. The show is mostly accurate in showing how parenting is. It shows the actual difficulties of being a parent or having to deal with the decision of adoption. The young parents have to come to unwanted agreements with their child’s other parent and deal with custody through courts. It also shows how babies and children actually act and how difficult it is to take care of a child. There has  been an increase in the use of birth control and a drop in the amount of teenage births. â€Å"Social networking posts including the words ‘birth control’ increased by 23 percent.†(Kristof) Internet searches on birth control also increased. Regions where the show is watched more had â€Å"more of a drop in teen births† and there is overall â€Å"20,000 fewer teen births each year.†(Kristof) Those who say â€Å"16 and Pregnant† promotes pregnancy can agree that there has been an increase in the use of birth control. Also they can agree that there has been a decrease in teen pregnancy cases. Although these are true, there could be a different factor correlated to the increase in use of birth control. With an increase in the use of birth control there has been less cases of teen pregnancy. Many schools have sex education which helps teenagers understand the use of contraception. This could be a factor of the increase in birth control. Also, after watching â€Å"16 and Pregnant† many teenagers may have been persuaded to start using contraception. The increase of contraception use is preventing more teenagers from becoming pregnant. Reference Kristof, Nicholas. â€Å"TV Lowers Birthrate (Seriously).† The New York Times. The New York Times, 19 Mar. 2014. Web. 25 Mar. 2014.

Facts and Characteristics of Rodents

Rodents (Rodentia) are a group of mammals that includes squirrels, dormice, mice, rats, gerbils, beavers, gophers, kangaroo rats, porcupines, pocket mice, springhares, and many others. There are  more than 2000 species of rodents alive today, making them the most diverse of all mammal groups.  Rodents are a widespread group of mammals, they occur in most terrestrial habitats and are only absent from Antarctica,  New Zealand, and a handful of  oceanic islands. Rodents have teeth that are specialized for chewing and gnawing. They have  one pair of incisors in each jaw (upper and lower)  and a large gap (called a diastema) located between their incisors and molars. The incisors of rodents grow continuously  and are maintained through constant use—grinding and gnawing wears away the tooth so that is always sharp and remains  the correct length. Rodents also have one or multiple pairs of premolars or molars (these teeth, also called cheek teeth, are  located towards the back of the animals upper and lower jaws). What They Eat Rodents eat a variety of different foods including leaves, fruit, seeds, and small invertebrates. The cellulose rodents eat is processed in a structure called the  caecum. The caecum is a pouch in the digestive tract that houses bacteria that are capable of breaking down tough plant material into digestible form. Key Role Rodents often play a key role in the communities in which they live because they serve as prey for other mammals and birds. In this way, they are similar to hares, rabbits, and pikas, a group of mammals whose members also serve as prey for carnivorous birds and mammals.  To counterbalance the intense predation pressures they suffer and to maintain healthy population levels, rodents  must produce large litters of young every year. Key Characteristics The  key characteristics of rodents include: one pair of incisors in each jaw (upper and lower)incisors grow continuouslyincisors lack enamel on the back of the tooth (and are worn down with use)a large gap (diastema) behind incisorsno canine teethcomplex jaw musculaturebaculum (penis bone) Classification Rodents are classified within the following taxonomic hierarchy: Animals Chordates Vertebrates Tetrapods Amniotes Mammals Rodents Rodents are divided into the following taxonomic groups: Hystricognath rodents (Hystricomorpha): There are about 300 species of hystricognath rodents alive today. Members of this group include gundis, Old World porcupines, dassie rats, cane rats, New World porcupines, agoutis, acouchis, pacas, tuco-tucos, spiny rats, chinchilla rats, nutrias, cavies, capybaras, guinea pigs, and many others.  Hystricognath rodents have a unique arrangement of their jaw muscles that differs from all other rodents.Mouse-like rodents (Myomorpha) - There are about 1,400 species of mouse-like rodents alive today. Members of this group include mice, rats, hamsters, voles, lemmings, dormice, harvest mice, muskrats, and gerbils. Most species of mouse-like rodents are nocturnal and feed on seeds and grains.Scaly-tailed squirrels and springhares (Anomaluromorpha): There are nine species of scaly-tailed squirrels and springhares alive today. Members of this group include the Pels flying squirrel, long-eared flying mouse, Cameroon scaly-tail, East African springhare, and the South African springhare. Some members of this group (notably the scaly-tailed squirrels) have membranes that stretch between their front and hind legs that enable them to glide.Squirrels-like rodents (Sciuromorpha): There are about 273 species of squirrel-like rodents  alive today. Members of this group include beavers, mountain beavers, squirrels, chipmunks, marmots, and flying squirrels. Squirrels-like rodents have a unique arrangement of their jaw muscles that differs from all other rodents. Source: Hickman C, Roberts L, Keen S, Larson A, lAnson H, Eisenhour D.  Integrated Principles of Zoology  14th ed. Boston MA: McGraw-Hill; 2006. 910 p.

Essay on A Role for Religion in Public Service - 3653 Words

A Role for Religion in Public Service ABSTRACT: In this paper I discuss recent scholarly work on ideology, mostly by Europeans, that exposes a secularist bias in current political theory, invites a nonderogatory concept of religion, and (I argue) justifies more flexible church/state relations. This work involves (1) redefining ideology as any action-oriented ideas, whether destructive or ameliorative, including both secular theory and religion, then (2) drawing on hermeneutical and critical studies of the power/ideology relationship to rediscover a role for ‘utopia’ as a social catalyst for amelioration. I then call attention to the relevance of ‘mission’ to this work. For in both secular and sacred contexts, missions are defined and†¦show more content†¦This reconsideration involves two phases. First ideology is redefined as any action-oriented ideas whether destructive or ameliorative including both secular theory and religion. Then hermeneutical and critical studies of the power/ideo logy relationship help us rediscover the role of utopia as a social catalyst for amelioration. As exemplified by Newspeak in George Orwells Nineteen-Eighty-Four: destructive ideology is used not to convey information but to provide a truth-indifferent rationale for institutional policies and practices. Such obfuscation has been a government staple, not just in the former Soviet Union but in the West as well, where governments have misrepresented their coercive activities as fending off bandits earlier in the twentieth century and terrorists more recently. What matters for my purposes is that one might similarly appeal to religious beliefs to justify pursuing a goal that is not obviously religious at all.(1) Special terminology is needed, then, to distinguish religious beliefs from mobilized religion. For this purpose some writers(2) use the term worldview (in German, Weltanschauung), and others rely on ideology. Worldview encompasses both religious and secular beliefs, as does visionof the world or mentality, which some historians favor.(3) But none of these implies a call to action. The term ideology, though action-oriented, tends to be associated only with nonreligious ideas. But someShow MoreRelatedTraditional Baccalaureate Service While Celebrating Student Accomplishments Essay931 Words   |  4 PagesBaccalaureate service on the Wednesday evening preceding graduation weekend. The focus of the service was the religious support by the inter-faith community, but the service also encompassed scholarships and additional awards. As the senior class advisor, I have seen a marked decline in the participation on the part of the students over the past five years; I have seen a marked decli ne in the participation on the part of the students. Students that chose not to participate in the Baccalaureate service citedRead MoreDoes Religion Affect The United States? Why? 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The World Problems Of North America - 1516 Words

Words are powerful. When the average person in North America hears the term ‘first world’ or the phrase ‘first world problems’ it’s merely a way of classifying our world, and is not that deep. For many, ‘first world’ refers to countries that are advance and are leading the rest of the world such as Canada and the US. Conversely, many people would refer to many countries in Africa as ‘third world.’ ‘First world problems’ is an expression people from the first world nations use to complain about nonsensical issues. First world, second world, third world. Developed countries, developing countries, less developed/underdeveloped countries. Who created these terms and concepts? What is the intent behind them, and what are the layered meanings†¦show more content†¦Also, such notions grossly undermines the impacts of colonization that still persists in many formerly colonized nations such as almost all of Africa . It important to note that first world nations such as Canada, the US, Australia, and New Zealand are also colonized nations. Prior to colonial European settlers, Indigenous people lived in those lands now occupied the descendants of the colonizers and many immigrants who came thereafter. Not long ago, I recall a hashtag that was trending about people complaining about #firstworldproblems. Some of the things people were complaining about include slow internet, or people’s phones dying before they get a chance to recharge it to name a couple. Although it might have been for fun on the internet or meme worthy, coining petty complaints as first world problem is an insult and insensitive to people experiencing real world and often life threatening problems. The phrase/concept irritates me and definitely make me uncomfortable because, it seeks to legitimize petty problems of people with privilege. I came across a quote that was circulating on social media such as Instagram and Tumblr that says: Let’s start calling â€Å"third world† and â€Å"developing countries† Previously Colonized Countries, because this way, we’re not ignoring the fact that these countries aren’t just slow in theirShow MoreRelatedEconomic and Social Issues of North America766 Words   |  3 PagesNorth America is one of the most affluent region in the world. It has the leading and most influential economy but the country itself also contains complicated social issues. This essay will discuss the economy and social issue of North America, including the two countries Canada and the United States. First, it has to be mentioned that North America has the most desirable resources abundance. Abundance of energy, metals, forest resources create the foundation for the economy to develop. But theRead MoreReasons and Results of the Civil War Essay example540 Words   |  3 Pagesevent in American History. 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Slavery was a fundamental asset in developing the new world economically and was seen as a keyRead MoreNorth-South Divide1613 Words   |  7 PagesThe  North-South Divide  (or  Rich-Poor Divide[citation needed]) is a  socio-economic  and  political  division that exists between the wealthy  developed countries, known collectively as the Nort h, and the poorer  developing countries  (least developed countries), or the South.[1]  Although most nations comprising the North are in fact located in the  Northern Hemisphere  (with the notable exceptions of  Australia  and  New Zealand), the divide is not wholly defined by  geography. The North is home to fourRead MoreCritical Analytical Argument On Immigration1586 Words   |  7 PagesCritical Analytical Argument Immigration 3/26/16 Immigration CAA Paper Background Uncontrollable, problematic, and overly populated are words that come to mind when immigration is mentioned. 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They feared that it would spread throughout the countries of the world. Because of this President Truman made the Truman Doctrine. This said that America would help any nation threatened by Communism. He said that he would lead containment in the spread of Communism and the Soviet Unions expansion. The doctrine came from the USA believing that

Machiavellian Politics In The Prince Essay Example For Students

Machiavellian Politics In The Prince Essay The Prince, written by Niccolo Machiavelli, is one of the first examinations of politics and science from a purely scientific and rational perspective. Machiavelli theorizes that the state is onlycreated if the people cooperate and work to maintain it. The state isalso one of mans greatest endeavors, and the state takes precedenceover everything else. The state should be ones primary focus, andmaintaining the sovereignty of the state ones most vital concern. Thestate is founded on the power of its military. Therefore, a strongmilitary is vital to maintaining the state. Machiavelli believes thatmen respect power, but they will take advantage of kindness. Hebelieves that when given the opportunity one must destroy completely,because if one does not he will certainly be destroyed. The princeshould lead the military, and he has to be intelligent. An effectivepolitician can make quick and intelligent choices about the problemsthat coneztly arise before him. He must also have virtue, which means he is strong, confident, talented, as well as smart. A prince cannot be uncertain, because uncertainty is a sign of weakness. Fortune controls half of humans actions, and mans will control the other half. Virtue is the best defense for fortune, and virtue must be used in order to keep fortune in check. The prince must take advantage of situations based solely on if it is best for the state. He should choose his decisions based on contemporary and historical examples. A prince cannot consider whether his acts are moral or immoral, and he instead must act in an unbiased manner for the state. Also, it does not matter how the state achieves its goals, as long as these goals are achieved. Finally, regardless of the personal morality involved, the prince should be praised if he does good for the state and berated if he hurts the state. Machiavellis principles have widespread influence, and they are quite similar to some of Thomas Hobbes ideas in Leviathan. Machiavelli has a very low opinion of the people throughout history. In general, he feels that men are ungrateful, fickle, liars, and deceiver. They shun danger and are greedy for profit; while you treat them well, they are yours. They would shed their blood for you ? but when you are in danger they turn against you. Machiavelli basically has little respect for the people, and he feels as though they have not earned much either. He uses this as justification for the use of fear in order to control people. He also feels that men are wretched creatures who would not keep their word to you, you need not keep your word to them. This sense of fairness justifies breaking ones word to men. Machiavelli also writes about how hard it must be for a prince to stay virtuous. He concludes that with so many wretched men around virtue is hard to create in oneself. The fact is that a man who wants to act virtuously in every way necessarily comes to grief among so many who are not virtuous. Overall, M achiavelli is very pessimistic about the abilities of the people. He feels that after examining people through history, his conclusions of wretched men are correct. Machiavelli tells us that the sovereign must take whatever action is necessary to maintain order in society. In time this will result in the most compassionate choice too. Machiavelli explains that, Cesare Borgia, by using cruelty was able to achieve order and obedience in Romangna. This contrast with the inaction of the Florentines, who allowed internal conflict to develop in Pistoia, resulting in devastation of the city. Therefore, a number of highly visible executions can be a very effective means of controlling the people and in preventing a major out break of violence and murder. Machiavelli also cites the tremendous military successes of Hannibal. Even though Hannibal led an army of different races over foreign soil, he never had any dissension because of his reputation of extreme cruelty. Machiavelli further concludes that it is difficult to be loved and feared simultaneously. Hence, one should always prefer to be feared than to be loved. During adverse times, the fear of puni shment is far more effective in maintaining control than depending peoples goodwill and love. Finally, excessive leniency will lead to ruin, because leniency is seen as a sign of weakness. A good historical example was when Scipios armies mutinied against him in Spain. .u3072471e745753e886ca4cc81b1cad32 , .u3072471e745753e886ca4cc81b1cad32 .postImageUrl , .u3072471e745753e886ca4cc81b1cad32 .centered-text-area { min-height: 80px; position: relative; } .u3072471e745753e886ca4cc81b1cad32 , .u3072471e745753e886ca4cc81b1cad32:hover , .u3072471e745753e886ca4cc81b1cad32:visited , .u3072471e745753e886ca4cc81b1cad32:active { border:0!important; } .u3072471e745753e886ca4cc81b1cad32 .clearfix:after { content: ""; display: table; clear: both; } .u3072471e745753e886ca4cc81b1cad32 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u3072471e745753e886ca4cc81b1cad32:active , .u3072471e745753e886ca4cc81b1cad32:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u3072471e745753e886ca4cc81b1cad32 .centered-text-area { width: 100%; position: relative ; } .u3072471e745753e886ca4cc81b1cad32 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u3072471e745753e886ca4cc81b1cad32 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u3072471e745753e886ca4cc81b1cad32 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u3072471e745753e886ca4cc81b1cad32:hover .ctaButton { background-color: #34495E!important; } .u3072471e745753e886ca4cc81b1cad32 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u3072471e745753e886ca4cc81b1cad32 .u3072471e745753e886ca4cc81b1cad32-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u3072471e745753e886ca4cc81b1cad32:after { content: ""; display: block; clear: both; } READ: The Necklace EssayMachiavelli talks consistently about the Roman empire and its rulers. Particularly, he stresses the importance of having a strong army and popular support by the army and people. The Roman emperors proved to us many times that a ruler who is perceived to be weak is the most vulnerable to attack. Alexander Severus was controlled by his mother and considered feminine by his troops. He was a good ruler, but it was this appearance of weakness that led his troops to kill him. Antonius Caracalla is another example of an erroneous ruler. He was a very strong military leader who was a great fighter. Unfortunately, hebecame an incredibly cruel and harsh ruler over time, and he was hencekilled by a centurion. Machiavelli also includes the country of Italyinto much of his writings. He hopes to reclaim the land which has beentaken away from them. He feels that Italian princes have lost theirstates because they have not had armed people. Machiavelli tells usthat an armed population is a stable population. The Italian princesalso have not acted quickly, like a real prince should act. Julius IIdid act quick, and Machiavelli attributes this to his success. Inreality, the whole purpose behind Machiavelli writing The Prince was to try and help Italy free itself from foreign domination. The Prince has been an incredibly important book. It was written in the 1500s, but much of it still applies today. The book also hasinfluenced many people in history. Many philosophers credit Machiavelli with leading the way in political science. They say this because he was the first person to take a rational approach at analyzing government and politics. Many of Machiavellis critics would say that he is to harsh in his ideas, and that he even seems immoral. The truth is Machiavelli is only being honest with what he has observed consistently in history to be true. The effect of his writing are still found today too. People still need virtue in order to be a good ruler or manager. Success is still to those who can make quick and intelligent choices. The government is still supported most by it amount of power. However, countries are held accountable today, and few would agree that the end justifies the means as Machiavelli wrote. Overall, Machiavellis work has lasted through the year s, and it has proven to be a classic piece of literature by ezding the test of time.

Metabical Marketing Case free essay sample

What is the decision making process for Metabical? ? Who is involved? ? What role do they play? ? What are the stages in the process? In the launch of Metabical for the US market, several marketing decisions need to be made to bring a viable product into the market to maximize market penetration and gross margins over the PLC and to best serve the needs of the customers The players are †¢ Health Care Professionals ? Will prescribe Metabical to their patients ? Can influence Insurance Companies, patients and the community, peers ? Decider, Influencer roles Customers Buyer, User, Influencer roles ? Participants of market survey ? Consumers of Metabical. Can influence their peers and community in future stages of the PLC Marketing team headed by Barbara for managing the launch, and the PR campaign. Initiator, Decider, Influencer roles ? Sales Force will market to health care professionals. Push approach ? Advertising team will market direct to consumers. Pull approach ? Will follow the PLC and adjust the marketing mix along the way Health Insurance ? Potential future PR targets to lobby inclusion of the drug in their health plans. We will write a custom essay sample on Metabical Marketing Case or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Decider, Buyer, Influencer roles Competition ? Their relative strengths and weaknesses are used to position Metabical to the target market segment with the best value proposition. Influencer role FDA ? Body of Authority that sets up CSPs exclusivity to the market for the prescription drug. Influencer role American Obesity Association ? Source of credible studies. Influencer role Media organzations ? Cost Moderate gastrointestinal discomfort on consumption of high levels of fat and calories Threat Failure of past drugs in overweight segment due to side effects. Possible stigma with drug class †¢ Who is the optimal target market? ? Define the segment. ? Evaluate its attractiveness CSPs Metabical has been clinically proven to be effective in achieving significant weight loss for overweight (25